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Sweetheart Swing Newsreel:

Client

Sweetheart Swing

Date

July, 2016

Artist

Sweetheart Swing

Link

Sweetheart Swing Website

Challenge

As a vintage musical duo, Sweetheart Swing aproached us for the development of a film that would showcase the tone and mood of their act.

Solution

With a close personal involvement in the project we chose:

  1. Strategy
    Create a news reel style short that would follow them on real events in their schedule and use the ocassions to create comic vignettes to highlight their act.
  2. Design
    Development of the concept behind the imagery.
  3. Communication
    Comedy tone, story and cinematography in vintage style.

Result

The video reached 18,000 views in less than 48hrs going viral in their Facebook page.

"We have so many local people to thanks for their support in this journey and enabling us to give up our day-jobs and do what we love! But for now it's thanks to the AMAZING cinematographer Diego Barraza for his creative genius, generous and wonderful energy and his film wizardry! "

Kate Valentine, Sweetheart Swing